Leveraging Geographical Indications in Branding Strategies for Legal Protection
Geographical Indications (GIs) are increasingly recognized as powerful tools in establishing distinctive brand identities across global markets. Their legal protection under GIs law enhances branding strategies by fostering authenticity and consumer trust. The Role of Geographical Indications in Brand Identity Geographical indications (GIs) serve as a vital element of brand identity by linking a product’s … Read more